According to Alan Nixon of The Sun, West Brom want to buy loanee Grady Diangana outright in a £10m deal from West Ham.

What’s the word?

It is believed that Slaven Bilic would like to clinch the enigmatic winger on a permanent basis as the Baggies aim for promotion this campaign.

And the Hammers are inclined to a sale if the price is right as it will boost their transfer coffers ahead of their own potential dealings.

Despite the addition of Callum Robinson on loan from Sheffield United on Wednesday, it is thought that the Croatian boss wants to continue to bolster his attacking options with his side faltering in recent weeks.

Statement of intent

This is an ambitious ploy from all those concerned at the west Midlands club. Diangana is essential to their success and tying him down long-term would be a massive boost.

Albion are winless in seven league outings and have slipped to second place, just two points ahead of the playoff zone. During that run, the 21-year-old has only played a total of 24 minutes, so it’s clear to see they have suffered in his absence.

So far this season, Diangana has scored five goals and provided six assists, leading to a rather damning statistic which only highlights his importance to Bilic.

“In the 21 games Diangana has appeared in, Albion have averaged two goals and 2.1 points — compared to one goal and 1.1 points in the games he hasn’t figured in. Their win percentage when he has played is 62, it’s 14 when he hasn’t.”

Steve Madeley on the 21st January, The Athletic.

It remains to be seen if the Baggies can tempt David Moyes into selling having not even seen him play in the claret and blue since taking charge. He’s also on a very lengthy contract that is due to expire in the summer of 2025.

Are you a Championship expert? How much did each of these big-money signings cost?

Just last week the two clubs reached an agreement over keeping him for the season, can they do the same over a permanent deal? Only time will tell.

And in other news, West Brom to battle two promotion rivals for the signature of this Premier League frontman…